About

As we witness the homogenization of brands in the marketplace, Chip is committed to make the voice of the craft sector heard.

With almost 30 years in the wine and spirits business, he understands the business from every aspect. He is crazy passionate, inspiring and an encyclopedia of real world knowledge.

In addition to owning his own retail store, Chip spent more than 20 years in distribution as a key account manager, regional manager, and as a distributor sales rep earning salesman of the year four times. He has participated in launching many major brands, such as Booker Noe, Basel Hayden, Tanqueray Vodka and Toasted Head, to name a few.

 

WINE & SPIRITS CONSULTANT :: Seattle, Washington (Current)

Providing strategic consulting and training for wine and spirits brands to effectively grow both brand and legacy in the US market. Chip works with clients, from a craft distillery in Seattle to a large Shop-Rite supermarket chain in New Jersey/New York to a boutique winery in California.

RETAIL OWNER/MANAGER :: Chip’s Wine & Beer Market, NC 

Opened a high volume store, known as the Snob-Free Zone, featuring more than 2000 wines/500 craft beers, and included a 30-seat classroom where he taught regular wine classes at all levels. The independently owned store successfully dominated, competing with major chains such as Food Lion, Total Wine and others. Sold as part of 5-year exit strategy. New owners have continued successful formula and opened another location.

ON/OFF PREMISE KEY ACCOUNTS SALES REP :: Mutual Distributing, NC

Key account sales for chains and independent wine shops. Represented more than 300 wineries, 25 spirits and 50 breweries. Worked with key restaurants, specializing in wait staff training and developing and managing wine lists. Awarded salesman of the year four consecutive years.

DISTRICT SALES MANAGER :: Charmer Sunbelt/Empire Merchants, NY

Managed sales and marketing for 12 sales reps, training, setting and tracking sales goals, motivating, hand-holding, fire dowsing, etc. Developed six, twelve and twenty-month sales targets and forecasting creation and implementation. Represented more than 1200 wine, spirits and beer brands, specializing in restaurant wine list development and staff education.

SALES REPRESENTATIVE :: Charmer Sunbelt/Empire Merchants, NY

Represented more than 1200 wine, spirits and beer brands, specializing in restaurant wine list development and staff education. On/off premise accounts, both chains and independents.

SALES REPRESENTATIVE :: Gallo Winery Distributor, NY

Managed and represented full portfolio of Gallo Winery brands to on/off premise accounts, both chains and independents.

WINERY EXPERIENCE :: Napa Valley, CA

Chip has worked in tasting rooms at Silver Oak Cellars and Swanson Vineyards and hosted tasting room guests, conducted tours of winery and vineyards, and hosted ultra high-end food and wine pairing classes for private seatings.

 

CONTINUING EDUCATION

  • Institute of Brewing and Distilling, completed certificate in fundamentals of fermentation and distilling
  • Windows On The World Wine School, advanced class with Kevin Zraley
  • The Wine Institute, Hasbrook Heights, NJ, Level One and advanced class
  • TCA Threshold Testing, Enartis Vinquiry, Silver Oak. Detected 2 parts per trillion TCA in red wine (Average 4 parts per trillion)
  • Hands-On Spur Pruning Seminar, W.H. Smith Wines on Howell Mountain, Napa Valley
  • Riedel Sensory Seminar, Robert Mondavi Winery, Napa Valley
  • Amcor, Stelvin screw cap analysis and seminar, American Canyon, California.
  • Amorim, Cork closure analysis and seminar, Napa, California
  • Responsible Beverage ServiceProgram, Level Two

TRADITIONAL EDUCATION

Wagner College, Staten Island, New York, BA in Education and Special Ed, minor in Music

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