Services

All services are budget minded for the craft spirits and wine industry, with invoicing by the hour, day, week or project for your convenience.

Winery and Distillery Startups

  • Help research and develop your brand through a reverse engineering strategy
  • Guide you through creating brand concept, heart of a brand, and core values
  • Assist with building a pricing structure for your brand
  • Develop your brand’s voice and tone
  • Plan and create social media strategy
  • Insure that your packaging and design reflect the heart of your brand
  • Evaluate your signage, retail shelf talkers, print terminology, tag-lines, elevator pitches, insuring they are all speaking in a clear concise voice

Tasting rooms

  • Develop proper pricing structure for your brand
  • Craft marketing and social media strategies 
  • Assist with design and layout of tasting room for customer flow and sales optimization 
  • Help in selection of POS system that matches your needs
  • Show you how to build and exploit a powerful email list of customers and develop a DTC system
  • Customer service and sales training for tasting room staff and managers

Self distribution

  • Develop proper pricing structure for your brand
  • Build marketing and social media strategies 
  • Create a smart and dynamic territory of accounts in your state or region
  • Categorize accounts for effective sales targeting, marketing and planning
  • Build weekly, monthly, quarterly and yearly sales plans to grow your business
  • Teach staff how to make efficient and productive sales calls and track their progress
  • Train you and your staff on CRM systems for planning, measuring and executing strategies

Transitioning from self distribution to wholesale distribution

  • Develop proper pricing structure for your brand
  • Build marketing and social media strategies 
  • Guide you through the principles of choosing the best distributor fit for your brand
  • Build a comprehensive and powerful distributor sales presentation, with real time data, sales plans, targets, goals, marketing and social media presence
  • Develop a sales and marketing plan from Q1-Q4
  • Scope out exit strategy and timeline
  • Train staff on how to manage a brand and build healthy, productive relationships with distributor
  • Develop plan for rolling out a new brand to a new distributor sales staff
  • Train you and your staff on CRM systems for planning, measuring and executing strategies

For Established Brands

  • Teach you to build legacy in your brand
  • Help you power through the dips and ruts of the 3- tier system
  • Strategically plan and execute line extensions and new products
  • Build marketing and social media strategies
  • Train you and your staff on CRM systems for planning, measuring and executing strategies
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